Pereview Software
Challenge
Pereview, a leading real estate investment management platform, had outgrown its outdated WordPress website. The site no longer aligned with their evolving product design or brand positioning, and lacked the visual polish expected in the competitive enterprise SaaS space. At the same time, the internal team was overhauling their client-facing application UI - creating a need for a unified visual system that could bridge both marketing and product experiences.
My Role
As the lead designer, I was responsible for redesigning the public-facing website and delivering a scalable design system that aligned with the company’s refreshed product interface. I worked closely with stakeholders to define priorities, executed the end-to-end redesign, and created developer-friendly assets that adhered to the constraints of Kendo UI.
Process Highlights
Stakeholder Discovery: Led collaborative sessions to understand marketing goals, technical limitations, and long-term brand vision.
Design System Creation: Built a unified visual language that integrated seamlessly with the Kendo UI framework used in the product.
Website Redesign: Crafted a new site structure, visual design, and responsive layouts focused on clarity, credibility, and modern SaaS aesthetics.
Developer Handoff: Delivered a fully documented system for internal dev teams, ensuring easy implementation and long-term consistency.
Brand Alignment: Ensured that all visuals—from web to product—felt cohesive, modern, and reflective of Pereview’s market positioning.
Outcome
Delivered a modernized website that aligned with both product and brand evolution
Strengthened visual trust and credibility with prospective enterprise clients
Empowered Pereview’s development team with a reusable design system
Created visual and structural consistency across marketing and product touch points
Tools Used
Figma
What I Learned
The importance of designing within UI framework constraints without compromising aesthetics
How unifying marketing and product design strengthens a brand’s perception and reduces UX friction
How to build lightweight, developer-friendly design systems that support both internal adoption and long-term scalability