Southwest Airlines
Southwest Airlines, a leading player in the aviation industry, entrusted their Technology Performance & Analytics (TP&A) team, operating under the Office of the CIO, with the crucial responsibility of enhancing their data and analytical reporting capabilities. The team reached out to the Aspirent consulting firm who asked me to lead the design of the project. The focus was on transforming the existing Power BI-based IT executive dashboard into a more dynamic and efficient Tableau-driven solution.
As the UX/UI consultant for this project, my primary role was to ensure that the user experience was at the forefront of the design process. This involved collaborating closely with the TP&A team, understanding user needs, and translating those needs into an intuitive and visually appealing Tableau dashboard.
Approach
User Research and Analysis
Conduct user interviews and workshops to gather insights into the preferences and pain points of IT executives.
Analyze existing Power BI dashboard usage data to identify areas for improvement.
Information Architecture and Wireframing
Develop a clear information architecture that aligns with user mental models.
Create wireframes to visualize the new Tableau-based dashboard layout and structure.
Interactive Prototyping
Build interactive prototypes to simulate user interactions and gather feedback early in the design process.
Iterate on designs based on user testing and stakeholder input.
Visual Design
Design a visually cohesive and brand-aligned interface for the Tableau dashboard.
Ensure readability, accessibility, and consistency in the design elements.
Usability Testing
Conduct usability testing to validate the effectiveness of the new Tableau dashboard.
Iterate on the design based on user feedback and make necessary adjustments.
