Samsung Product Innovation Team
Exploring the future of smart living across multiple concept initiatives
As a member of Samsung’s Product Innovation Team (PIT), I was involved in envisioning and developing future-forward product concepts, collaborating across design, engineering, and business units. I contributed to various breakthrough prototypes, provided front-end and hardware support through the Innovation Execution team, and played a key role in managing the UX Zone—a 2,000 sq. ft. demo space where our most compelling concepts were showcased to Samsung executives and global visitors.
My Role
While my individual contributions varied across these projects, I was consistently embedded in the process—whether through visual design, prototyping, hardware integration, or stakeholder engagement. I helped bring concepts to life through cross-functional execution and visual storytelling, and ensured our most important prototypes were featured and staged within the UX Zone demo space I managed.
Being part of Samsung’s PIT taught me how innovation truly works at scale: messy, collaborative, exciting, and grounded in user insight. It remains one of the most creatively formative chapters of my career.
PIT
Family Hub Refrigerator
Launched globally in 2016
To explore how Samsung could expand its presence in the Smart Home category, the PIT team investigated the kitchen as a potential hub for connected living. Months of user research and ideation led to the Family Hub—a premium refrigerator with a 21in. touchscreen, integrated cameras, and mobile access. The “View Inside” app let users peek inside their fridge from anywhere, tag items, and share notes. This was a major milestone for Samsung, redefining the refrigerator as a digital centerpiece of the home.
Glaze Mobile App for Family Hub
Designed to complement Family Hub, Glaze gave users intuitive control over their fridge inventory, offering timeline tracking, quantity alerts, and personalized recipe suggestions. The app combined thoughtful UX with smart kitchen intelligence.
Family Hub Camera Innovation
To reduce production costs without compromising features, the PIT team integrated a camera module into the refrigerator’s weatherstrip, leveraging existing hardware and wiring. It was a small but meaningful innovation in both manufacturing efficiency and end-user value.
HomeLight Audio Project
Prototype: Aurora
To reimagine how users connect emotionally with audio, this concept fused sound and ambient light. Wrapped in soft fabric and shaped like a household lamp, Aurora featured a capacitive touch interface and lighting controls that synced with music playback. It leveraged existing 360 speaker hardware from Samsung, demonstrating how design, emotion, and engineering could converge in a meaningful way.
Double-Sided Furniture Display
This experimental project questioned the traditional role of the television. Inspired by changing content habits and spatial needs, the team developed a two-sided display concept designed for flexible placement in the home. It introduced new interaction models, non-video content states, and challenged the assumption that TV must live against a wall. It was a bold rethink of form, function, and experience.